A portion of residents continue to view homelessness with judgment and the providers who serve them with distrust. In a time of crisis, many residents do not know where to go to lay their head safely. This unfortunate situation results in residents being unaware of (or resistant to accepting) available emergency housing options. It also means that emergency housing providers face social challenges when seeking to initiate or expand their services. 

Improved public education can reduce the stigma of homelessness. Widespread communication campaigns can better inform and connect residents with emergency housing options.